Home > Start a Business > Finding a Niche for Your Cake Baking Business

Finding a Niche for Your Cake Baking Business

By: Kate Simpson BA, MA - Updated: 11 Sep 2012 | comments*Discuss
 
Cake Baking Cake Baking Business Finding
CakeUlator Information Graphic

Cake baking is experiencing a renaissance. In recent years, sugary treats have claimed a place in the hearts of numerous consumers. Whilst baking may once have been considered a domestic activity or a rewarding hobby, it is now big business. The average cake eater, however, has become more discerning. Quality and novelty are what the discerning customer seeks from their sponge. With plenty of Cake Baking Businesses to buy from and a plethora of products available, it is vital that you give potential customers a reason to knock on your door.

How Will Your Brand Stand Out?

A cake is not just a sweet treat. Baked products can symbolise nostalgia, celebration, innovation, artistry, sophistication, simplicity and plenty more. Before going into business, you should give careful thought to your brand identity as a cake baker.

When designing your brand, think about:

  • what you do best
  • what your values are
  • who you want to target
  • are you keen to be reputed for environmentally friendly, organic or healthy options?
  • do you want your businesses name to be the last word in style?

Note down and develop your ideas. An exciting brand will inspire customers and make them hungry for your cake.

What Products Will You Offer?

Do you know your Blondie Brownies from your coffee cupcakes and your pistachio macaroons from your whoopee pies?

Recent years have seen the market flood with a host of inventive baked products. The customer is spoilt for choice. Many cake baking businesses achieve success in sticking to a few tried and tested unique recipes and turning them out to perfection. There is certainly something to be said for being known as the business with The Best Carrot Cake, for example. Others, however, rise to prosperity as a result of constant experimentation.

Customers may be more likely to spend on a new product with an intriguing combination of flavours and ingredients. Whether you opt for an extensive menu or a select list of firm favourites, it is vital that the products you provide reflect your brand identity. If your business stands for nostalgia and the simplicity of days gone by, it would be unwise to offer the latest cosmopolitan cake trends. You should think carefully about what you want your business to be known for and craft your product repertoire accordingly.

How Will Your Business Operate?

With so many small cake businesses setting up shop, bakers are becoming more inventive than ever. Whilst the words ‘cake baking business’ might spell out tea shop, bakery or café to some, these days confectionary companies are finding new and unusual ways to reach their customers. Cupcake delivery services have become particularly popular, as have underground afternoon tea events held in the baker’s home.

Do something different...starting up a cake business is a genuine opportunity to do something different. Furthermore, more often than not, it is those with the unique ideas which do best. You might want to make cakes for local shops, restaurants and catering companies and cultivate a regional reputation as the 'must-go-to' cake baker. Alternatively, you might think about building an engaging website and delivering your goods to homes nationwide. The mode in which your business operates is intrinsic to ensuring your company stands out from the crowd.

Finding a niche for your cake baking business is crucial to the success of your venture. Be sure not to rush into such decisions lightly: conduct Extensive Market Research, experiment and plan. Getting it right could mean the difference between a thriving cake baking business and one that proves to be a financial black hole.

You might also like...
Share Your Story, Join the Discussion or Seek Advice..
A very valid point Gracie, apart from the part about nails where you said you keep your nails short and clear polish... the EH guidelines state NO polish whatsoever.
Carrie - 11-Sep-12 @ 11:40 AM
I have been wondering why more people now are not paying attention to their appearance when they do a video online for others to watch regarding baking cakes, cookies, making icing etc. I saw one woman making fondant and kneading it the other day that was a wilton representative, and she had hair down to her mid back , not tied back or up and it kept falling on the fondant as she bent over it as well as she kept pushing her hair back with her hands and then going on to handle the fondant as she demonstrated her skills. I would not want to eat a thing from her. I also noticed today, a cake pop maker had black finger nail polish on with long nails. I know she uses her hands to form the pops. So, how do I know she does not have bacteria under her nails or other debris? I just wish people would be told if they are going to demonstrate in public, not to do these two things. I tie up my hair when I bake and ice, to keep hair out of my cake and icing, and I also keep my nails short and clear polish. There is nothing that will kill your business like finding a hair in your food or getting sued for food poisoning.
gracie - 8-Sep-12 @ 5:45 PM
Share Your Story, Join the Discussion or Seek Advice...
Title:
(never shown)
Firstname:
(never shown)
Surname:
(never shown)
Email:
(never shown)
Nickname:
(shown)
Comment:
Validate:
Enter word:
FIND LOCAL CAKE MAKERS AND SUPPLIERS...
IN TOWN / POSTCODE:
Latest Comments
  • CakeBaker
    Re: Making and Decorating Cake Pops for Adults
    jan - Your Question:How long will cake pops lastOur Response:This depends on what you make and d
    9 February 2017
  • jan
    Re: Making and Decorating Cake Pops for Adults
    how long will cake pops last
    7 February 2017
  • CakeBaker
    Re: How To Freeze Cakes
    Non - Your Question:Now being mid Januaary and having made two Christmas cakes, marzipaned and Iced (Ready rolled) I have an entire cake…
    18 January 2017
  • Non
    Re: How To Freeze Cakes
    Now being mid Januaary and having made two Christmas cakes, marzipaned and Iced (Ready rolled) I have an entire cake untouched! How can I…
    17 January 2017
  • CakeBaker
    Re: Creating a Perfect Strawberry Jam
    glyns - Your Question:Good comments ,iam a newby just got my maker bread was good ,jam was good trying a fudge cake now ,it…
    9 January 2017
  • glyns
    Re: Creating a Perfect Strawberry Jam
    good comments ,iam a newby just got my maker bread was good ,jam was good trying a fudge cake now ,it does smell devine hope…
    7 January 2017
  • Petticoats
    Re: The CakeUlator Cake Costing App
    Hi can you tell me how much will this cost me please?
    2 January 2017
  • CakeBaker
    Re: Scottish Dumpling
    Bobby - Your Question:What cloth should I use for my clootie dumpling? I have tried this method but water got inside the mixture. And do you…
    14 December 2016
  • Bobby
    Re: Scottish Dumpling
    What cloth should I use for my clootie dumpling? I have tried this method but water got inside the mixture. And do you cover the whole mixture…
    13 December 2016
  • Yorkie
    Re: CakeOmeter: Convert Baking Tin Sizes
    I want to make a Christmas Cake in a 2lb loaf tin but can only find recipes for round or square cakes. Which size recipe…
    14 November 2016
Further Reading...
Our Most Popular...
Add to my Yahoo!
Add to Google
Stumble this
Add to Twitter
Add To Facebook
RSS feed
You should seek independent professional advice before acting upon any information on the CakeBaker website. Please read our Disclaimer.