Expert Advice to Bake & Decorate a Perfect Cake

Welcome to all cake bakers and cake lovers! We want to inspire you to bake and help you bake better. Our site is full of tips and recipes, so if you're wondering why your cake sank, which types of tin to buy, or how to create an authentic cream tea, then we are here to help. If you run a cake making business or want to start one up, we have lots of expert cake business advice right here - and our gadgets, the CakeUlator and CakeOmeter will be sure to bowl you over.

The Setup Costs of a Cake Baking Business

Setting up a business is a costly enterprise. Start-up expenses will vary drastically from business to business but it is important for all budding professional, self-employed cake bakers to carefully calculate the potential cost of their business venture. There are plenty of small costs that, if unforeseen, could mount up. …

Read more

Cake Business: Web Design and Online Strategy

The internet holds the perfect opportunity for cake baking businesses. Your brand and products can be communicated to a worldwide audience, awareness can be increased and potential customers can be reached. Your online strategy, however, should be approached with care. Designing a simple, useful and eye-catching website, Building Your Web …

Read more

Cake Business: Insurance and Licensing Requirements

For the successful cake baking business, staying legal is vital. Complying with relevant insurance and licensing requirements is fundamental to playing by the rules. For many cake baking enthusiasts, however, details of the licensing and insurance needs of small businesses may be unfamiliar. This article outlines the basic requirements for …

Read more

Finding a Niche for Your Cake Baking Business

Cake baking is experiencing a renaissance. In recent years, sugary treats have claimed a place in the hearts of numerous consumers. Whilst baking may once have been considered a domestic activity or a rewarding hobby, it is now big business. The average cake eater, however, has become more discerning. Quality …

Read more

The Cake Industry: the Importance of Market Research

Few can have failed to notice the increased popularity of the cupcake in recent years. Once considered a distinctly American tradition, it has been embraced in the UK. Some pinpoint a particular episode of Sex and the City in which Carrie and Miranda sit outside New York’s Magnolia Bakery as …

Read more

Strawberry and Mascarpone Layer Cake

This dish makes a definite statement. It looks impressive, mouth-watering and fresh, with more than a little ‘ooh’ factor. Before you serve it, you may find yourself decorating the house with bunting and searching for brass band music; that’s the sort of rousing effect it has. It is the perfect …

Read more

How to Make Pancakes

Pancakes offer value for money and make filling, tasty puddings in a very short time. Savoury pancakes are equally as versatile; to create a useful quick supper or lunch dish. How thin or thick you make them depends on how you like them! The perfect pancake ‘should’ be thin, but, …

Read more

White Chocolate Cheesecake

We are spoilt for choice when it comes to cheesecake. Recipes can be adapted to suit personal taste- and the occasion-with a minimum of fuss. White chocolate cheesecake is a little bit different and can also be adapted to suit both your palette and waistline. This cheesecake looks so fresh …

Read more

Tasty Shortbread Variations

Shortbread: a delicious, butter-crumble biscuit that has provided comfort on many occasions! It’s too good to be shared at Christmas alone, so why not try a few variations throughout the year? (That way it can really be appreciated.) Chunky Shortbread, thin wafers, traditional shapes all have their own place and …

Read more

Simnel Cake and Kentish Lent Pie

Are you looking for something special to make for Mothering Sunday and/or Easter? Do you fancy making a cake that’s both traditional and out of the ordinary and doesn’t require an overdraft? We have a plan… Either of the following recipe suggestions is good for Easter or Mother’s Day celebrations …

Read more