Expert Advice to Bake & Decorate a Perfect Cake

Welcome to all cake bakers and cake lovers! We want to inspire you to bake and help you bake better. Our site is full of tips and recipes, so if you're wondering why your cake sank, which types of tin to buy, or how to create an authentic cream tea, then we are here to help. If you run a cake making business or want to start one up, we have lots of expert cake business advice right here - and our gadgets, the CakeUlator and CakeOmeter will be sure to bowl you over.

Cake Baking Business: Work/Life Balance

The dream of transforming a hobby into a vocation and turning passion into profit is a popular one. For many people, this means entering the cake industry. Working with a product you love can help you to maintain motivation and infect your customers with enthusiasm for your wares. Those thinking …

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Cake Business: Finding and Keeping Customers

A cake baking business cannot flourish without a wealth of keen customers, so it’s vital to give careful thought to acquiring and developing your client base. High levels of customer service promote customer loyalty and encourage positive Word of Mouth Publicity, strengthening your cake baking brand. Where To Find Customers …

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Networking in the Cake Baking Industry

The cake baking business does not have a reputation as the most corporate of industries. An owner of a cake baking business is more likely to be found in the kitchen than at a conference. Despite this, a number of the key principles that guide success in most industries also …

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Health and Hygiene for a Cake Baking Business

Health & safety and food hygiene should be priorities for any cake baking business. New food hygiene regulations were brought in on 1 January 2006 in the UK. The Food Hygiene (England) Regulations 2006 require that, under EU legislation, the majority of food businesses register their premises with their local …

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My Cupcake Delivery Business: An Interview

Susan Walley runs an online cupcake delivery business from her home in Glasgow. She creates bespoke, celebratory cupcakes with diverse designs for weddings, parties, small gatherings and corporate events. We talked to her about her experience as the owner of a cake baking business. Q. What inspired you to make …

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My Underground Tea Room: A Case Study

Tanya runs an underground tea room in South London, serving champagne, fine teas, finger sandwiches and a selection of home-baked cakes to punters on Saturday and Sunday afternoons. We caught up with her to discover just what her dream job involves. Q. So, how did you come up with the …

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The Setup Costs of a Cake Baking Business

Setting up a business is a costly enterprise. Start-up expenses will vary drastically from business to business but it is important for all budding professional, self-employed cake bakers to carefully calculate the potential cost of their business venture. There are plenty of small costs that, if unforeseen, could mount up. …

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Cake Business: Web Design and Online Strategy

The internet holds the perfect opportunity for cake baking businesses. Your brand and products can be communicated to a worldwide audience, awareness can be increased and potential customers can be reached. Your online strategy, however, should be approached with care. Designing a simple, useful and eye-catching website, Building Your Web …

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Cake Business: Insurance and Licensing Requirements

For the successful cake baking business, staying legal is vital. Complying with relevant insurance and licensing requirements is fundamental to playing by the rules. For many cake baking enthusiasts, however, details of the licensing and insurance needs of small businesses may be unfamiliar. This article outlines the basic requirements for …

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Finding a Niche for Your Cake Baking Business

Cake baking is experiencing a renaissance. In recent years, sugary treats have claimed a place in the hearts of numerous consumers. Whilst baking may once have been considered a domestic activity or a rewarding hobby, it is now big business. The average cake eater, however, has become more discerning. Quality …

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