Expert Advice to Bake & Decorate a Perfect Cake

Welcome to all cake bakers and cake lovers! We want to inspire you to bake and help you bake better. Our site is full of tips and recipes, so if you're wondering why your cake sank, which types of tin to buy, or how to create an authentic cream tea, then we are here to help. If you run a cake making business or want to start one up, we have lots of expert cake business advice right here - and our gadgets, the CakeUlator and CakeOmeter will be sure to bowl you over.

W.I. Favourites – Cakes

Old-fashioned cakes are back in style. And if you’re looking for vintage, it doesn’t get more authentic than W.I. recipes! Browse through an old Women’s Institute book, and you’ll find recipes that are the predecessors to our modern favourites. The names may be different, and the lard and ammonia may …

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W.I. Favourites – Biscuits

Looking for some old-fashioned biscuit recipes? Mention coconut pyramids, shortbread, jam and melting moments and the Women’s Institute comes to mind. Famous for its baking prowess, the Institute has been providing us with home-baked treats for almost 100 years. Try one of their classic Biscuit Recipes and find out why. …

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Marketing Your Cake Business Locally

So you’ve pinned posters on lamp-posts, advertised in the Post Office window, and spread the word about your cupcake business. But you still want more customers. So what’s next? Here are some ideas to market your cupcake business successfully in your local area. Network, Network, Network This is a time-consuming …

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Marketing Your Cake Business Online

Marketing online can seem like throwing a dart into the ocean. What are your chances of catching a fish? Well, with a little insider knowledge, you can turn the dart into a big old net. The key is to understand your audience, and put your business right in front of …

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Using Your New Freestanding Mixer

So you’ve unpacked your new freestanding mixer and admired the way it looks on your kitchen counter… what first? The possibilities are endless! It excels at making All-in-one Cake Recipes, where you can use the mixing blade to incorporate plenty of air for light sponges and risen Brownies. It’s perfect …

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Cake Business: Writing Your Web Pages

So you’ve commissioned a designer – or learned how to create a site yourself – and now you’re faced with the task of writing your web pages. If you want to do it yourself, here’s a guide to help you get started. Writing For Your Customer Before you start writing …

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Choosing an Ice-cream Maker

Want to whip up some exciting homemade ice-cream this summer? If your family gets through it by the bucketload, you need an ice-cream maker. Here’s our guide to choosing the right ice-cream maker. The Price of an Ice-cream Maker You can pay between £48 and £325 for a domestic ice-cream …

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Choosing a Freestanding Mixer

Keen cooks pause longingly in front of freestanding mixers – those designer appliances with a hefty price tag. They come in stylish colours to match your kitchen, they make short work of recipes on TV demonstrations, and they’re increasingly demanded by baking cookbooks. But is a freestanding mixer a great …

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Basic Cupcakes and Three Variations

The cupcake (or fairy cake if you’re of a certain generation) is an icon of the 21st century. Crowned with a swirl of glossy meringue or buttercream icing, and sprinkled with twinkle dust or stars, it’s the Victoria Sponge’s glamorous little sister. Cupcakes are cheap AND easy… You’ll pay pounds …

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How to Make Perfect Blondies

The Blondie is an American favourite – the paler cousin of the rich, dark brownie. The dough features butter and brown sugar with vanilla for a fudgy flavour, and can be studded with walnuts, white chocolate chips, or a mixture. In search of perfection What is the perfect blondie? Soft …

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